Salus Technical, a company focused on process safety in the energy industry, commissioned the design of a whitepaper exploring the role of AI in safety systems. The goal was to create a clean, modern and tech-oriented visual identity, using 3D illustrations and soft color palettes to balance technical content with an engaging visual tone.
CLIENT SALUS
DELIVERABLES BRANDING
YEAR 2025
SALUS
Salus Technical, a company focused on process safety in the energy industry, commissioned the design of a whitepaper exploring the role of AI in safety systems. The goal was to create a clean, modern and tech-oriented visual identity, using 3D illustrations and soft color palettes to balance technical content with an engaging visual tone.
YEAR 2025
DELIVERABLES BRANDING
Design Direction
The challenge was to represent complex ideas around AI, risk, and process safety in a way that felt engaging yet technically credible. The redesign reconnected Salus with its HSE roots—bringing back clarity, precision, and professional cues—while still retaining subtle playful elements. A unified 3D visual language, soft gradients, and a clean tech-oriented aesthetic balanced seriousness with approachability, ensuring the brand remained innovative without losing relevance to the energy industry.
AI-Powered Creative Workflow
AI integration: ChatGPT and DALL·E used for concept generation, combined with Photoshop for final edits and refinements
Salus Suite — Brand System Expansion
For the design of Salus Suite, a family of three software products under the Salus umbrella brand, the goal was to create a visual system that maintained consistency with the parent identity while ensuring differentiation among the sub-brands.
I kept core brand assets from Salus—such as geometric shapes, framing elements, the signature ribbon motif, line overlays referencing HSE schematics, a soft gradient background, 3D iconography, and typographic structure. To distinguish the Suite products, each was assigned its own color palette, establishing individuality within a unified design language.
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